NULL Footwear

Year

2022

For my final project during the RISD summer program, I created the logo, brand identity, and packaging for NULL, an environmentally conscious sneaker brand.

About NULL

NULL was created during the 2022 RISD Pre-College Program. Students were tasked with creating a brand based off a randomly assigned product. Students then showcased the brand through 3 posters, 3 business cards, and 3 pieces of packaging.

NULL is based off three fundamental principles: Durable construction, environmentally friendly, and minimalistic design.

About NULL

NULL was created during the 2022 RISD Pre-College Program. Students were tasked with creating a brand based off a randomly assigned product. Students then showcased the brand through 3 posters, 3 business cards, and 3 pieces of packaging.

NULL is based off three fundamental principles: Durable construction, environmentally friendly, and minimalistic design.

NULL Logo + Color Pallete

Simple pallete using neutral tones paired with green to convey natural elements of brand.

“NULL” means “none”, which reflects the zero-environmental impact goal of the brand.

NULL icon came from taking a simple rectangle, and overlaying small leaf cutouts in a diagonal fashion.

NULL Business Card Design and Production

NULL Poster Design and Prints

NULL Package Design